Moving from idea to impact.

Product and service design
with BX | UX | CX

Experience

For 15+ years, I have conceptualised and executed complete product and service experiences with well-recognised international brands and agencies. From hybrid store ecosystems with digital experiences to online and mobile app experiences.

Before my time in Southeast Asia, I held contract Project Design Director roles within brand agencies based in Sydney, Australia. Directing projects and working with high-level stakeholders. Throughout my career, I developed the ability to drive from big-picture strategy to well-considered execution.

Ethics

As a conceptually driven designer, I create products and service experiences which align with the customers’ needs, and the business strategy while elevating the brand spirit. Balancing effective and functional with beautiful well-considered design. Working across brand, space and digital, I have built an understanding of broad design disciplines and how these should interact to form a strong and consistent brand experience.

My approach stems from; being well-informed and well-considered. Thinking methodically and conveying with clarity. My principles anchor on; relentlessly striving for better. Acting with integrity.

Expertise

Brand and experience strategy

Online to Offline (O2O)

Cohesive and complete design systems

Articulating CX customer journeys and Service blueprint

Engagement