1. Opportunities
Industrie&Co wanted their brand to convey a sense of futurism and technology without appearing cold, cliche, and one-dimensional, as is common with many tech brands. While the company was established, it still retained the energy of a start-up. After the rebranding launch, the in-house marketing team needed guidance on implementation across various digital and physical touchpoints. Multiple departments, including sales, strategy, IT, and design, had their own practical requirements. In addition to a consistent brand image, the team needed an easy and cost-effective way to execute brand communication and create new content on a daily basis, as well as an accessible brand toolkit for regular and casual users.


2. Method
We interviewed users to understand their difficulties with previous communication templates, performed a needs analysis, and set objectives. A full audit of existing collateral was conducted, and rollouts were streamlined and prioritized. Collaborating with our internal marketing, strategy, and design teams, we created initial materials and measured market response, sharing metrics with key stakeholders on a monthly basis. Tutorial sessions were organized to help the marketing team implement live briefs, and we provided support with Q&A until the final handover."

3. Outcome
Our master brand design set a visionary tone and captured the business’s spirit. The simple brand palette and assets ensured the design language was easily understood and consistently implemented across all marketing touchpoints. The brand mark (co) formed the infinity symbol and could be adapted in countless ways. An online brand toolkit provided easy access and allowed all team members to build and share assets. With an unlimited portfolio of brand assets, the team was able to create engaging content across digital, environmental, and printed experiences.