a Designer working with brands to create meaningful products.

 

Bringing it together

As a creative problem solver and holistic thinker, I am passionate about helping businesses turn their ideas into meaningful products. I strive to create products and services that align with customer and business needs while also elevating the brand's spirit, balancing functionality with beautiful, well-considered design. My experience in brand, space, and digital design gives me a broad understanding of design disciplines and how they can work together to create a memorable and impactful experience.


Local and global

With a career spanning over 15 years in design, I have extensive experience creating a wide range of products and services, from digital environments to online and mobile experiences. My diverse background allows me to bring fresh perspectives and innovative ideas to the table.

Working in international agencies across Asia and Australia, I have successfully guided projects to completion through effective communication and collaboration. Throughout my professional journey, I have honed my ability to drive results from complex and ambiguous briefs by providing strategic guidance and executing thorough plans.


End to end

My approach is informed and considered, using a methodical approach to convey ideas with clarity.

— Brand and experience strategy (BX UX)

— Online to offline experience (O2O)

— Complete design systems (UI)

— Customer research and journey mapping