a Designer working with brands to create meaningful products.

Bringing it together

As a strategic product designer, I am passionate about helping businesses turn their ideas into meaningful products. I strive to create products and services that align with customer and business needs while also elevating the brand's spirit, balancing functionality with beautiful, well-considered design. My experience in brand, space, and digital design gives me a broad understanding of design disciplines and how they can work together to create a memorable and impactful experience.

Local and global

With a career spanning over 15 years in design, I have extensive experience creating a wide range of products and services, from digital experiences to retail environments. My diverse background allows me to bring broad perspectives and opportunities to the table.

Working in international agencies across Asia and Australia, I have successfully guided projects to completion through effective communication and collaboration. Throughout my professional journey, I have honed my ability to drive results from complex and ambiguous briefs by providing strategic guidance and executing thorough plans.

Thinking and Execution

I use a clear, methodical approach to connect strategy with execution

Strategy & System Thinking

— Experience & Brand Strategy

— Customer Journey and Service Design

— Online to Offline Experience (omnichannel)

Design and System Execution

— Functional Prototyping

— AI Agent Workflow Design

— Experience Metrics & Impact Tracking